Brand Strategy Templates

What is a Brand Strategy Template?

A brand strategy template is a document that provides a structured approach to developing and implementing a brand strategy.

Our core brand strategy framework covers:

1. Brand audit — Past, present, and future
2. DNA — Understanding the company behind the brand
3. Vision — Looking back to look forward
4. Values — Defining our core values
5. Personality — Communicating our character
6. Mission — Moving forward with a clear purpose

Benefits of Using a Brand Strategy Template

Brand strategy templates can be a helpful tool for businesses of all sizes, but they are especially useful for startups and small businesses that may not have the resources to develop a brand strategy from scratch.

Benefits of using a brand strategy template:

• Structured approach: Using a brand strategy provides a structured approach with an outlined framework.

• Builds a shared vision: A strong, clear strategy helps unify the whole organization in the difficult decision-making strategic process. The brand strategy document helps build a shared vision and goals, clarifies the organization's core values and differentiates the company as purpose-driven.

• Creates a comprehensive brand strategy: Helps the team reach core values, brand personality and mission statement while ensuring the brand strategy is comprehensive and well-defined.

• Builds a strong brand: A differentiated brand defines a distinct visual identity and tone of voice that resonates honestly with its target audience.

• Communicates your strategy: A brand strategy template helps to communicate your brand strategy to your team, and new and existing stakeholders.

• Simplifies the whole branding workflow: Using a brand strategy template fundamentally makes the client-design team branding process simpler, and more efficient.

Key Elements of a Brand Strategy Template

Here are some of the key elements that should be included in a brand strategy template:

• Brand purpose: What is the brand's reason for being?

• Core values: What are the core principles that guide the brand's decision-making and behaviour?

• Brand personality: Defining the character and brand archetype of the brand.

• Brand positioning: How does the brand want to be perceived by its target audience?

• Differentiation: What makes the brand different from its competitors?

• Brand messaging: What is the brand's key message? How does it communicate its value proposition to its target audience?

• Brand identity: The visual and verbal elements that represent the brand.

BrandWerks Brand Strategy Templates

Our templates are designed to take you and your clients through the brand strategy process.

View our Templates & Toolkits

Further Reading

Thank you for your interest in BrandWerks. We sincerely hope you find our articles helpful in your brand strategy journey!

• About us — Our journey with BrandWerks

• Our Blog — Articles on brand strategy and the business of design

• Discovery & Brand Strategy — Deep dive into how we work with our clients

Learn more about our tools:

• Our Templates & Toolkits

• Brand Strategy Workshop Toolkit

• Two-Day Brand Strategy Template

• Comprehensive Brand Strategy Template

About the author, Adam —

Adam is the founder of BrandCraft, a Hong Kong-based branding agency.

On top of our client-facing projects, our small team developed BrandWerks where we create brand strategy tools and templates to help you master brand strategy and the business of design.

Our actionable tools are fully editable and founded in a commercial approach that guides your clients through the brand strategy process.

Learn more —
Brand Strategy Templates & Toolkits
Our Journey with BrandWerks