Our Journey to BrandWerks

I founded BrandCraft in Hong Kong in 2012, a branding agency focused on brand creation and corporate rebranding engagements.

When we started BrandCraft, there was no brand strategy framework that we could follow, so through each client engagement we developed and iterated our own strategic approach. We saw how a critical approach and framework directly improves our client project workflow by empowering our clients and our creative teams to make informed and uniform decisions, while building long-lasting brands. Fundamentally, a strong brand strategy framework vastly improves the whole branding workflow.

Our tools transformed our small agency, and opened doors to bigger and bigger projects. We launched BrandWerks in 2021, as a way to bring these tools, frameworks and brand strategy templates to other branding practitioners and creative agencies. Our tools are now used by agencies and freelancers across the world.

Today, BrandCraft works on branding and design projects for some of the world’s most recognisable organisations and also directly with founders on new brand identities. We work with clients of all sizes and stages in their development, across a huge variety of industries.