Logos are vessels that hold and communicate meaningful corporate values.

Rebranding is often an organisations first haircut. A successful rebrand will improve your business in three ways.

Fundamentally, there are two key threads to consider from the strategy phase to keep in mind when launching a brand. Consumer and corporate value.

A combination of process and artistry, this third post in the series attempts to pull apart the process of designing a visual identity.

The second post in the series takes a deep dive into brand strategy.

The first post in the series is a brief overview of the three core phases of a branding or rebranding project.

Designing a brand is a hugely important first step for any new business. The second step is putting the brand to work and measuring its performance in the market.

The visual landscape of today's consumer is full of noise. A basic need for the survival and success of a new or existing brand is to continually leverage differentiation.

Never before has the purpose of an organisation been so important to consumer choice and brand building.

A communications plan is the cherry on the marketing strategy cake. Market research, segmentation, targeting, positioning, sales funnels, and objectives should have been conducted prior to a comms plan.

The answer to every marketing question is always the same: it depends.

Marketing strategy is concerned with the what rather than the how. Many people confuse a marketing strategy with a communications plan.