4 Rules of Brand Strategy

There are 4 golden rules to a successful brand strategy.

Be as critical as possible

The brand strategy becomes the design brief for the brand. Make the tough choices now, and you will thank yourself later.

Hard choices, easy life. Easy choices, hard life.
— Jerzy Gregorek

Be honest about your values

Over time, your core values will permeate your brand, through every touchpoint and communication. Your audience can smell inauthenticity.

If people believe they share values with a company, they will stay loyal to the brand.
— Howard Shultz

Define your brand personality

Work out what you are not to understand who you are. What personality does your brand speak from?

Brands, like people, have personalities and they can make or break them.
— David Ogilvy

Don’t get hung up on comparison

Comparing your brand to others limits your brand, and you be forever tied to this thinking. Your brand needs to be uncompromised to have authentic values.

We won't be distracted by comparison if we are captivated by purpose.
— Bob Goff

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About BrandWerks —

BrandWerks is a design resource company focused on advancing the practice of brand strategy.

We know that brand strategy can be a difficult beast to master. We create brand strategy templates and resources that help designers, agencies, and brand strategists master brand strategy.

Our tools are actionable and fully customizable and founded in a commercial approach that helps guide you and your clients through the process.